Bing Ads and Microsoft Advertising for B2B
Microsoft Advertising reaches a professional audience across Bing, Edge and the Microsoft network. Many B2B advertisers underuse it, which can leave room for efficient lead generation.
What is included
- Account setup and Google importWe adapt your best Google campaigns for Microsoft Advertising.
- LinkedIn profile targetingTargeting by company, industry and job function where available.
- Search and audience campaignsIntent-based search, with audience layers to refine reach.
- Shopping for B2B e-commerceProduct feeds for B2B stores, when relevant.
- Conversion trackingUET tag and offline conversion tracking.
- ReportingResults comparable with your Google Ads performance.
How we work
Assess
We check whether your audience and sector fit Microsoft Advertising.
Import and adapt
We transfer and adjust campaigns.
Test
We compare performance with Google and adjust budgets.
Scale
We increase spend where cost per lead is efficient.
Who this service is for
For advertisers already running Google Ads who want incremental B2B leads from an additional channel.
Frequently asked questions
Is Bing worth it for B2B?
It depends on your audience. Microsoft's network skews toward desktop and corporate users, which suits many B2B offers. We test before scaling.
Can you run Bing without Google Ads?
Yes, though Google usually remains the main volume channel.
How are costs compared with Google?
Click costs are often lower, but volume is smaller. We measure cost per qualified lead on both.
Related services
Talk to a B2B digital marketing specialist
Tell us about your company, your market and your goals. We reply with clear next steps and a tailored proposal.